Function, Form, Durability…
Apt began with an aim to create underwear that really fits. After a lot of learning, collaborating and hard work, my highest hope is this:
“You’ll forget you’re wearing them, and remember them when you’re not.”
Incredible people met along the way have been key to developing Apt underwear. Each design is made with the input of local pattern-makers and CMT’s. Whether you buy your first or fiftieth pair, you’ll be supporting local. And that’s lekker.
Limited stockholding means less waste and made-to-order underwear. Apt is not fast-fashion.
It’s about highly functional basics that last.
By joining me on this journey, you’re helping create life-changing underwear.
Underwear that’s so comfortable, you won’t want to live without it. You’ll look at it as your second skin. As better than nothing.